Nike has opened its largest store yet in the Middle East. Situated in the stupendous Dubai Mall, the new location covers 35,400-square-foot and it was opened on December 1.

The new Nike store which formerly housed the Kinokuniya bookstore, includes unique experiences such as a salon, modular themed areas that can be updated as needed, exclusive events and workshops. Also integrated across the store are stations where you can customize jerseys, sneakers, tees and more.

Nike Dubai is one of the¬†sportswear giant’s largest retail presences, and it marks the retailer’s new Middle East flagship.