In a bid to “remove pressure” on users, Instagram has decided to remove the likes count from public view, and already began testing this update in some countries.
The new update will hide users’ public likes count on photos and videos in the feed, on the web, and within profiles. Instagram said at the time of the initial announcement that it wants followers to “focus on the photos and videos you share, not how many likes they get.”
The Facebook Australia and New Zealand director of policy, Mia Garlick, said Instagram should be a place where people feel comfortable expressing themselves, rather than judged. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” she said in a statement.
She added, “We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”
The test is currently taking place in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.
Below is what Instagram looks like with the new update